The Web Effectiveness Conference

Budapest 14 & 15 June 2012

Visit the conference website for more details

Today’s communications teams face a tough reality: while the web presence is your most read publication, it is notoriously difficult to ensure its effectiveness.

And it is harder still to convince budget holders that this newcomer of a medium should lead, and not follow, trusted traditional communications channels.

But as the power of the older channels fades, organisations must develop new approaches:

  • in creating websites that serve all stakeholders as effectively as they can
  • in managing them to maintain that effectiveness
  • and in keeping an eagle eye on the latest developments: which ones signal real shifts, and which are passing fads?

The 5th annual Web Effectiveness Conference tackles these communications challenges. It is produced by Bowen Craggs & Co and will be held in Budapest on the 14 & 15 June 2012.

Visit the conference website for more details

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