The Web Effectiveness Conference

Paris 14th & 15th of June 2010

Visit the conference website for more details

Today’s communications teams face a tough reality: while the web presence is your most read publication, it is notoriously difficult to ensure its effectiveness.

And it is harder still to convince budget holders that this newcomer of a medium should lead, and not follow, trusted traditional communications channels.

But as the power of the older channels fades, organisations must develop new approaches:

• in creating websites that serve all stakeholders as effectively as they can
• in managing them to maintain that effectiveness
• and in keeping an eagle eye on the latest developments: which ones signal real shifts, and which are passing fads?

The 3rd annual Web Effectiveness Conference tackles these communications challenges. It is produced by Bowen Craggs & Co and will be held in Paris on the 14th and 15th June 2010.

Visit the conference website for more details