Anansi is the blog of Bowen Craggs & Co. It is named after an African folktale character, who often takes the shape of a spider and is considered to be the spirit of all knowledge of stories; synonymous with skill and wisdom in speech.

Contributors to Anansi are senior consultants at Bowen Craggs. We write about how well big organizations are using online channels – the web (hence Anansi, the spider), social media channels, apps, etc - to communicate with the outside world.

We at Bowen Craggs are experts in online corporate communications. We help you improve and measure the effectiveness of your websites, mobile and social channels.

To find out more about us, our services and events, visit us at