BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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UBS: Clouding the picture
A novel adaption of a familiar quick links tool.
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Nestlé: Listening device
A sound device lacks clear reason.
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Lockheed Martin: Chatting about work
Rare use of a time-tested feature of the internet.
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Johnson & Johnson: Serving investors subtly
A coded signal keeps a home page on message.
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Nordstrom: Shopping obsession
Uncoordinated search leaves company information out of stock.
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Procter & Gamble: Apple pie-ing it
Home thoughts look out of place on a global stage.
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Gala Coral Group: Letting itself down
Erratic presentation of contacts contradicts a central message.
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Areva: Relating richness
A novel navigation feature has a special effectiveness.
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Motorola: Bringing back the past
Old news reports resonate best in a heritage setting.
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Sanofi-aventis: Dispensing advice
A web tv service opens up channels of communication.
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Repsol: Bringing questions alive
Life is breathed into a simple questionnaire.
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Unilever: Covering its steps
Major signposts are blotted out within a section.
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HypoVereinsbank: Bundling the news
A combination of features provides a powerful search tool.
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Lukoil Belgium: Interviewing online
Prospective managers are put on the spot.
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TechNewsWorld: Previewing stories
Sampler panels optimise use of high-content pages.