BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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News Corporation: Hacking up navigation
Mixed use of a menu throws users off track.
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Capita: Consolidating downloads
A convenience store has its flaws.
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KPMG: Covering a conference
Brand marketing imposes on reputation building.
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The Royal Borough of Kensington and Chelsea: Welcoming feedback
A local council elects a quick and friendly method of gathering feedback.
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KPMG: Keeping too quiet
Promotion of an iPad app is overly restrained.
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Kraft Foods: Messing about
An inventive company information feature says too little about itself.
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Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.
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Kellogg: Complementing transparency
Simple techniques support a commitment to disclose.
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Sanofi: Wishing well
A greeting risks grating with visitors.
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Credit Suisse: Squandering striking design
A bold home page loses sight of how visitors view it.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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Genel Energy: Repeating itself pointlessly
A universal slideshow of images quickly becomes repetitive.
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AboveNet: Defeating the object
A contact strategy loses impact in translation.
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Mouchel: Accessing accessibility
A universal toolset provides well-implemented accessibility options.
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Suntech: Engaging reporting
No big budget is needed to create interest.