Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

Subscription

There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

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Issue 186: 10 March, 2010 Commentary What makes a good home . Tips Lockheed Martin, Johnson & Johnson, Nordstrom, and Procter & Gamble .
Issue 185: 24 February, 2010 Commentary How 'Avatar' could be for real . Tips Gala Coral Group, Areva, Motorola, and Sanofi-aventis .
Issue 184: 10 February, 2010 Commentary What Toyota needs to hear . Tips Repsol, Unilever, HypoVereinsbank, and Lukoil Belgium .
Issue 183: 27 January, 2010 Commentary How to float above the crowd . Tips TechNewsWorld, ArcelorMittal, Castorama Russie, and Orange .
Issue 182: 13 January, 2010 Commentary Where to read the future . Tips Morrison, BrownFlynn, jonwallacedesign, and COP15 Copenhagen .
Issue 181: 16 December, 2009 Commentary How the decade really went . Tips Mitsubishi Corporation, People’s Climate Action, Eden Project, and NHS .
Issue 180: 02 December, 2009 Commentary What happens at the yawn of a new era . Tips Alcatel-Lucent, SIFE, Eni, and Sequoia Capital .
Issue 179: 18 November, 2009 Commentary How to break the bank . Tips The New York Times, Forensic Pathways, Virgin Atlantic, and Intel .
Issue 178: 04 November, 2009 Commentary When gurus go bad . Tips Corporate Express, Repsol, ING, and Hilton .
Issue 177: 21 October, 2009 Commentary When speed picks up . Tips DSM, Shell, Thales, and France Télécom .

BC Tip: Chatting about work

Rare use of a time-tested feature of the internet. more...

BC Tip: Filtering contact searches

A dealer finder is integrated with language options. more...

Comment: What makes a good home

Most visitors to a website still arrive at its front door – the home page. Getting them to cross the threshold involves a complex set of considerations, David Bowen says. more...