The Bowen Craggs Club regularly conducts surveys and quick polls of its members on a range of topics relevant to corporate digital communicators. Here, Lisa Hayward and Jason Sumner share results from recent research on technology being used now, give an insight into digital communicators’ plans for the future and show how the Club helped a member manage the expectations of a senior manager.
Current technology tools and platforms
A recent Bowen Craggs Club survey asked which tools members were currently using for content management, analytics and digital quality management.
Which content management system (CMS) do you use?
Which analytics platform do you use?
Which digital quality management (DQM) tool do you use?
Future technology tools
Bowen Craggs recently conducted a short survey of Club members asking about emerging technology tools – whether they are in use now, or if there are plans to implement. We received 32 responses:
Personalisation: Five implemented, 20 with plans
Bots: Three implemented, 15 with plans
Artificial intelligence: Two implemented, 12 with plans
Messaging: Two implemented, 10 with plans
Voice: One implemented, eight with plans
Augmented reality: Three implemented, four with plans
Virtual reality: None implemented, five with plans
Quick poll – how long does it take to do a corporate website redesign?
One of our members was being asked by senior managers to set a six-month time-frame for a corporate website redesign (a global site with at least three levels of navigation and hundreds of pages). We asked Bowen Craggs Club members about how much time their most recent corporate website redesign took.
- Lisa Hayward and Jason Sumner
The Bowen Craggs Club is an invitation-only network for leaders in digital corporate communications at the world’s biggest organizations. For more information visit our website or contact Lisa Hayward (email@example.com).
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