BC Tip: Vinci – Social press contacts

The provision of links to press officers’ Twitter accounts and LinkedIn profiles on a Media contacts page conveys an impression of openness and is likely to be appreciated by journalists.

 Vinci's Media contacts page

Vinci's Media contacts page

The Feature

French construction group Vinci has a ‘Media contacts’ page within the Media section of its corporate website. The name, job title and photograph of four press and communications officers is provided, along with direct telephone number for each, plus links to their email address, Twitter account and LinkedIn profile. 

This Media contacts page also includes the contact details of two investor relations officers. Direct telephone, email and LinkedIn profile links are provided for each of these IR contacts – but there are no links to their presences on Twitter.

The Takeaway

The provision of links to press officers’ Twitter accounts and LinkedIn profiles is relatively unusual on a corporate site’s Media contacts page – but it makes sense for both the company and the journalists who cover it. 

Providing such details (alongside direct telephone and email contact details, which is also good practice), conveys a positive message of openness and transparency. It is also likely to be appreciated by journalists – many of whom are prolific users of Twitter in particular.

https://www.vinci.com/vinci.nsf/en/item/press-contacts.htm