Scott Payton looks beyond the overall top-scorers to reveal the world's best companies in specific areas of online corporate communications.
To produce this list, we spent thousands of hours analysing the online estates of more than 200 of the biggest multinational companies – and wrote up best practice every time we found it.
Subscribers to our database can learn from everything we've discovered across eight metrics and 26 sub-metrics.
But here are the companies that came top in each of the eight key areas that we examine. Interestingly, the very best firms in some aspects of online communications are outside the overall top 30.
Best for 'construction' (covering navigation; user orientation; web and social media integration; internal search; and web visibility)
Top-scoring company: BP
Best for 'message' (covering strength of the home page; visual impact; internationalism and company information)
Top-scoring company: Maersk
Best for 'serving society' (covering corporate governance; service for CSR professionals; and building a reputation for responsibility)
Top-scoring company: Nestlé
Best for serving investors
Top-scoring company: Shell
Best for serving the media
Top-scoring company: Starbucks
Best for serving customers
Top-scoring company: Microsoft
- Scott Payton
Please visit our website for full results of the Index of Online Excellence 2018, including commentary, lessons from the leaders, best practice and methodology.