BC Tip: Unilever – Helping customers get in touch, worldwide

Unilever makes it easy for customers on its global site to find local brand contact details

The Domestos brand page on the global Unilever site - with UK contact details displayed

The Domestos brand page on the global Unilever site - with UK contact details displayed

The Feature

Users who visit the ‘Our brands’ section of Unilever’s global website can use a brand selector to find the one they are interested in, for example Domestos.

Clicking on the brand tile brings up a dropdown menu listing all countries where the brand is available. At this stage users can select ‘Global brands’, which takes them to the Unilever.com global brand page, such as the one for Domestos.

These pages contain a prominent field where users can type in the name of their country. Predictive results are offered, and selecting a country brings up local contact details, and a link to the brand page on the relevant Unilever country site.

The Takeaway

The fact that users can find local brand contact details without having to leave the global site will be helpful for many customers. They are likely to be on corporate sites in large numbers – often as the second largest audience behind jobseekers – and almost half of them will have come for customer service or to find out about a specific product.*

Too often corporate sites do not help customers achieve their goals, so providing tools, like Unilever’s, which allow them to quickly find local contact details is advisable.

*Data from Bowen Craggs survey data, which indicates that 48% of customer respondents come to corporate websites for customer service or to find out about a specific product.; and that only 42% achieve their goal.

For more commentaries, tips and downloads for online corporate communications professionals, visit our website.

If you have a query or for more information about Bowen Craggs, please contact Dan Drury: ddrury@bowencraggs.com.