Social media icons with pop-up menus can help integrate digital channels and send visitors to the right place.
The social media icons in the footer of Suncor Energy’s corporate website have pop-up menus with links to different pages on Facebook, Twitter, etc.
For example, on clicking the Facebook icon, links to five of the Canadian oil company’s Facebook pages appear – the main corporate page; careers page; and consumer and campaign sites.
For icons with one channel, such as Flickr, there is an introduction ‘Check out our Flickr photostreams’. YouTube has a longer introduction to its two channels: ‘We maintain several official YouTube channels to share official Suncor videos as well as relevant videos and playlists from our stakeholders.’
The pop-ups also work in smartphone view of the responsive site. Unusually, the set of icons has one for Suncor’s blogs, with a pop-up menu describing three that the company maintains.
The pop-up menus are a quick way of promoting multiple social media pages from one set of icons, and help visitors find the right channel.
Many companies have a main Facebook page and a Careers page, for example, and these can be brought together without worrying which one is being promoted in the footer at any given time.
There are weaknesses in the way Suncor uses the icons – some of the Facebook channel headings are unclear, for example. The blog menu is promoting two blogs that are no longer maintained.
One company we know used pop-ups, then dropped them.
Used in the right way though, they could be a neat hub for a company’s social media pages, and a good way to integrate the company’s online presence.