BC tip: Total – Corporate history wiki

A French energy company uses a wiki to personalise its corporate history.

BC tip - Total.png

The Feature

‘WikiTotal: Your Stories, Our History’ is a wiki page for employees, former employees and anyone who has had dealings with the company in its nine-decade history to share memories.

Promoted on the corporate site’s home page and within the history section, the wiki already has several contributions, called ‘testimonials’, including images and short narratives in English and French. There are six categories – Countries, Activities, Brands, People, Products and Periods.

The wiki is billed as part of the company’s ‘One Total’ initiative (‘expanding to include our history’).

The Takeaway

History is always more accessible when it focuses on people, and the Total history wiki is an interesting attempt to inject personality in an area of the website that can end up as a dry recitation of mergers and acquisitions.

With the focus on employees, the wiki combines internal and external communications – employees and jobseekers are likely to find it interesting. It is also a chance for the company to reinforce its values through personal stories.

It will be interesting to see how Total develops the idea and integrates it into the main corporate site. The strength of a wiki is the expansive and spontaneous feel, but content can quickly become unwieldy and vary in quality. If the digital team manages to incorporate the most interesting contributions into the website’s history section, perhaps leaving the wiki as a feature for browsing, it could be a useful example to follow.

http://wiki.total/en/home