A UK-based pubs company’s approach to local Twitter feeds could be adapted by corporates.
The Draft House has a group Twitter feed – @DraftHouseUK. Each of the pubs in the group has its own Twitter handle, based on its location eg, DH Tower Bridge, DraftHouse WB, DraftHouse MK, etc.
All of the group's Twitter accounts bear the group logo as an identifier but in a different colour to help to easily differentiate at a glance.
The group account regularly retweets each pub’s tweets on the group-level account.
The Draft House approach is a simple way to ensure that a group-level Twitter account is always busy, interesting and reflective of the whole group.
In a corporate context, this approach could be applied to country, regional, division or individual Twitter accounts.