Chart of the week - website traffic by device 2013-2016

Website traffic by device 2013-2016

Occasional feature highlighting useful data for corporate digital communicators.

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The Bowen Craggs Web Analytics Benchmark tracks device usage trends across 27 major corporate websites. The latest aggregate data show that the percentage of visits from mobile phones to the corporate sites in the benchmark grew again in 2016 compared to 2015, up from 14 per cent to 18 per cent. On average, nearly one in five visits to corporate sites comes via a mobile phone. The share of desktop visits has fallen, but from a high original count, and it remains on 78 per cent. Tablet growth has stalled for the third year in a row, at 5 per cent.

Source: Measuring what matters in digital corporate communications