Chart of the week

The continuing importance of corporate website home pages

(Occasional feature highlighting useful data for corporate digital communication)

The Bowen Craggs Web Analytics Benchmark tracks visit trends across 27 major corporate websites. The aggregate data show that the vast majority of corporate website visits, 70 per cent, begin on the home page, a share that has barely changed over the last three years. It is often argued that the home page is less important because Google is sending visitors deep within sites, and that is true, but the data from our benchmark suggests that the corporate website home page is still vital.

Source: Measuring what matters in digital corporate communications