BC tip: Goldman Sachs – strident tweets from the top

The chairman and CEO of Goldman Sachs uses his personal Twitter account to convey the firm's position on contentious sociopolitical issues in a way that is high profile yet at 'arm's length' from official channels. 

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The Feature

Lloyd Blankfein, chairman and CEO of US investment bank Goldman Sachs, created a Twitter account in June 2011 but did not start tweeting from it until June 2017. Since then, he has tweeted sparingly (28 times) but stridently on contentious social, environmental and political issues, from Brexit to US participation in the 2016 Paris Agreement on climate change.  

The Takeaway

Mr Blankfein makes what appears to be carefully calibrated use of Twitter to convey Goldman Sachs' position on big global issues in a way that is high profile and 'straight from the top' – Mr Blankein’s Twitter biography says simply 'CEO @GoldmanSachs' – yet also at ‘arm’s length’ from the firm’s official corporate communications channels. For example, Goldman Sachs signposts four Twitter accounts from the footer of its website (including the 'Official Goldman Sachs Twitter account') but Mr Blankfein's is not one of them. The points made in his tweets are reaching far beyond the confines of Twitter: news outlets from the Financial Times, via the BBC, to Reuters, have extensively covered them in recent months.

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