Design elements from an online special feature could be adapted for corporate stories.
‘Tampa Bay’s coming storm’ is a special feature on the Washington Post’s website, published in July, about the disaster that could unfold if a strong hurricane hit the Florida city.
It is full of creative animations, illustrations, embedded videos and professional photography; with interesting arrangements of the elements to increase impact – for example, as readers scroll down the page, a pull quote from a government official appears alone against the backdrop of an animation of a hurricane.
The Washington Post feature represents the best of online journalism at the moment – great writing combined with unique and eye-catching visuals, all of which make the most of the web as a medium. You continue to scroll because the writing is compelling and the design elements keep surprising.
Companies with the appropriate budgets should consider adapting the ideas in the ‘coming storm’ feature to engage with readers and make their own online stories more memorable.