I can't see how the tax spat between Apple and the European Commission is going to leave either side looking especially pretty, but it does show that tax payments are now a big issue. One perhaps that companies that pay up like good boys could exploit?
The Financial Times carried a story yesterday headed 'Only one in five large large companies in the UK say tax avoidance is acceptable'. Why? Well, some top managers must actually think their employers should pay their taxes; and many more think the risks of avoidance outweigh the benefits. Either way, it's a matter both of reputation management and of its virtuous cousin, social responsibility. Two things for the corporate site, surely.
I started looking around to see what big companies were doing. I began with Apple, and yes, its European home pages link to a compelling letter from Tim Cook explaining why it is Right and the Commission is Wrong. Good reputation management, but there's nothing else I could find on Apple sites about tax. It is not being, to use one my least favourite words, proactive.
I wondered what other companeis were doing, and found a fair bit - but none of it is presented as effectively as it could have been. For example:
- ExxonMobil, according to Forbes the biggest US payer of tax, has a 'US tax and payments' page under Current Issues. Easy to find from the dropdown menu, but it is very out of date - the headline talks about 2012 payments. Almost embarrassing.
- Barclays produces an excellent PDF 'Country snapshot', giving a clear breakdown of where and how tax has been paid. You can reach it from this page. But the title gives no clue that it is about tax, and it is well and truly buried in the Reports and Publications bit of the Citizenship section on Barclays.com. It's almost as though the bank doesn't want people to find it; odd.
- Shell has a page in its Sustainability report called Tax and transparency. Clearly written, but actually rather light on facts (certainly compared to Barclays), and again well buried - it's in the Working together section. Who'd have guessed to look there?
If all this had been put somewhere more obvious - and in the case of ExxonMobil brought up to date - it would be powerful stuff. 'We are decent' is, we are always being told, one of the most important message to get across to potential employees, shareholders, even customers. So if you are, why not shout about it?