I've just had an email from a PR person that starts "Even Her Majesty is jumping on the bandwagon and hiring a digital engagement specialist to 'consistently spark interest and reach a range of audiences' ... The Royal Family are keeping up with the times. But the real question is, are you?" There follows a list of people speaking at a 'digital engagement conference', with titles that include heads of digital development, digital, digital & content, and digital & social media.
I have several questions about this:
- Is 'jumping on the bandwagon' a good thing?
- What is digital engagement?
- How does it fit with digital transformation (See my colleague Jason's post)
- How does it fit with existing online communications efforts (corporate websites and stuff)?
- How closely do these digital marketing heads work with digital communications heads?
- Is (or are) the royal family singular or plural?
My answers are:
- No, usually a very bad one. Do things because they make sense, not because everyone else is doing them.
- No idea
- No idea (see Jason's post)
- Probably doesn't (See Jason's post)
- Probably don't know they exist (I hope I'm wrong)