And the winners are ...

The all new Bowen Craggs Index of Online Excellence is out, and you can see the results on our website. In brief, Nestlé is way out ahead - it was second last year but has held its score while others around it - notably Shell - have had somewhat stumbly relaunches. Bayer is second, Eni third. 

To see the full results, see the interactive table on our site. It can be reconfigured so you can see who is doing best in each of our eight metrics.

If you are lucky enough to subscribe to our database, you can see a lot more detail, though as we have been feeding the new material into the database for months, you probably know about it already.

Constant updating is one of many important changes we have made. The underlying developments have been in the database, but the Index has changed as a result: most notably, we now look at the 200 biggest companies in the world, more than twice as many as before, so the pool of best practice is much deeper. The Index is also a brilliant way of attracting much-deserved praise to the teams that are doing the most fabulous jobs. Forbes has already helped, us, with this piece just published.

The most obvious superficial change is the new name. The Index is no longer linked to the Financial Times. We had an excellent eight-year run with the FT, as the FT Bowen Craggs Index of Corporate Website Effectiveness, but it's the right time to go it alone. We are after all always being told by the online comms world that our Index is the gold standard.

A subtler shift in the name is that we now say 'online' instead of 'web'. That is to reflect the increasing importance of social media and other channels. We have included them in our analysis ever since they first appeared, but as we note in our overview piece they have finally (belatedly) become a core part of the corporate communications effort. 

To learn all about the Index, see these pages on our site

Intro and guide to our coverage

An overview piece about the main trends (by me)

Interactive results table

Lessons from the top three

New entrants (We look at a much bigger pool than before, so some companies have never featured)

FAQ and Methodology

All the underlying analysis is available to database subscribers. Learn more about that here.